In the face of an increasingly competitive office-leasing environment, we crated a multi-tiered branding initiative that has reestablished the Toronto-Dominion Centre as a destination for Canada’s corporate elite.
The iconic Downtown Toronto TDC property retained Bryan Mills Ltd. to execute a complete rebranding and revitalization. To start, Bryan Mills Ltd. conducted an extensive research and discovery initiative to uncover critical insights leading to a powerful brand and messaging platform. Over the course of three years, Bryan Mills Ltd. developed an innovative multi-tiered visual identity and branding system that drove the development of an impressive portfolio of corporate, marketing, and promotional solutions in both print and digital media, as well as live events and exhibits. Today, TDC is a corporate lifestyle destination thriving in Toronto’s core.