Differentiation among investment banking, private equity, advisory and consulting services is key to attract and engage high-value net worth investors and the desiring companies who choose Millstreet as their business partner.

BMIR completed a strategic branding exercise for Mill Street that resulted in coining the term “SMART Capital” and positioning the company as a unique investment entity unlike the rest – one that actively engages with management to ensure that the capital deployed is being applied smartly. This new brand and positioning was brought to life through a new visual identity, updated stationary pieces, corporate profile brochure and fully responsive website.