Business development materials and communications program designed to motivate independent dental practices to partner with DentalCorp.

Bryan Mills Ltd. completed a strategic sales and marketing program that resulted in positioning DentalCorp around the notion of “A Culture of Excellence.” The tagline – “Excellence in Practice” – was developed to support this positioning and a range of communications materials including a brand video and a large format, coffee-table book were produced to effectively communicate to independent dentists the benefits and ultimate freedom DentalCorp could provide their practice.