Customer Relationship Management (CRM)

By gaining valuable insights into consumer behavior, we are able to model bespoke solutions that allow clients to modify their operations to best meet their own network requirements and deliver on their customer’s needs.

Our CRM strategies and platforms help to deliver a better understanding of our client’s target audiences in order to: increase customer satisfaction, respond to customer needs, raise retention, attract and win new business and optimize profitability. We always aim to achieve lifetime customer value by focusing on the maturation cycle and ensuring that the highest value clients are prioritized in any campaigns or key messaging – using A/B testing and key messaging protocols to push higher numbers of clients into this segment.

  • Consumer Intelligence & Personalization Platforms (CRM)
  • Loyalty & Direct Response Marketing
  • CMS & DMP Platform Design and Build
  • Email Marketing Campaigns
  • Direct Mail
  • Direct Response TV (DRTV)
  • Lifetime Customer Value Audits
  • Strategic Loyalty Campaign & Support
  • Employee Loyalty Programs
  • Employee Engagement Programs
  • Opportunity Management & Forecasting
  • Aggregate Transaction Information & Key Performance Indicators
  • Sales Force Automation/Sales Promotion
  • Customer Retention/Defection Analysis